2025
Champion Rebrand
Brand book exploration for a sportswear identity.
A rebrand exercise translating Champion into a compact brand-book system with emphasis on marks, type, color, and applications.
Overview
A brand-book exercise focused on translating familiar sportswear energy into a cleaner, systematic visual language.
Direction
The work studies how a recognizable brand can be reframed through typography, color, composition, and product-facing applications.